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10 Free Ways to Improve your Alexa Ranking

Many people have asked me how I’ve been able to improve my Alexa from 2,000,000 to 115,000 in about four months. I’d like to share with you ten simple and free ways to improve your Alexa ranking.  For those of you who don’t know, Alexa is a tool that ranks website traffic. For example an Alexa ranking of 100,000 means that your site is the 100,000 most visited site on the web. Of course, this is not always accurate but it does give some estimation of a site popularity.

How does Alexa work?

Alexa measures your site’s ranking by gathering data from visitors with the Alexa toolbar installed. By the way this is the key to improving your ranking. (You do not have to install the toolbar to have a ranking though.)

Alexa Logo

Why would you want to improve you ranking?

  • It makes you feel good and gives you bragging rights.
  • More importantly it means that your site is popular, which creates a viral effect.

Some random Alexa rankings:
Google: 1
Facebook: 2
Twitter: 14
eBay: 25
CNN: 60
Digg: 104
Here are the top 500 sites.

Besides from driving more traffic to your site, here are 10 other ways to improve your Alexa ranking:

  • Install the Alexa toolbar, and set your site as your homepage in your browsers.
  • Add an Alexa widget, button or graph to your site.
  • Get reviews and ratings on the Alexa site.
  • Write or blog about Alexa (as I am doing now.)
  • Share your site in webmaster forums, since many members have the toolbar installed.
  • Write content related to “techish,” “web” people, so that they are attracted to your site.
  • Make sure your site is active on Twitter, Facebook, Digg, Delicious and StumbleUpon.
  • Join Asian social networks, the Alexa toolbar is very popular in the Asian tech community.
  • Set up a freebie page, tool or resource list, free e-book that attracts other people who may have the Alexa toolbar installed.
  • Don’t forget, more traffic = better!

If you have any questions or suggestions please let me know below.

  • Shirley

    Great Tips, Ben. I would also love to add one.
    Update your blog or website regularly because blogs or websites updated regularly tend to rank higher on Alexa.

    Hope this helps :).
    .-= Shirley´s last blog post: Discussion: Does One’s Blogging Platform Determine The Success Of One’s Blog? =-.

    • Ben Lang

      Your welcome, that’s a good point, thanks for sharing Shirley. Regards

      • Shirley

        You’re welcome, Ben :).
        .-= Shirley´s last blog post: Discussion: Does One’s Blogging Platform Determine The Success Of One’s Blog? =-.

  • Hesham @ FamousBloggers

    Nice tips for today Ben, I am working on some of these during my free time, a little bit of work that bring benefits to my blogs!
    .-= Hesham @ FamousBloggers´s last blog post: How to Make Money from ComLuv Social Network – MMO from here and there #2 =-.

    • Ben Lang

      Thanks, it should really benefit you. Good luck Hesham!

  • Sarge |

    Does actually having the alexa toolbar increase your rankings or do you just mean so you can keep a track of how your site and other sites are tracking based on the alexa ranking?

    It sounded to me like you HAD to have the alexa toolbar installed in order for Alexa to rank you at all, which I’m not sure is true.

    Can you clarify?

    Sarge |
    .-= Sarge |´s last blog post: How To Apply A Google Analytics Filter For Quality Results =-.

    • Ben Lang

      Sorry, I’ll definitely clarify. Having the toolbar installed improves your Alexa ranking, however you do NOT need to have it installed to be ranked. Hope that makes more sense.

  • steppinout

    Hi Ben,
    Thanks for this useful tips. I’m planning to add Alexa button/badge as soon my blog rank is below 100,000.
    .-= steppinout´s last blog post: Download National Geographic’s Wallpapers For Free =-.

    • Ben Lang

      Well if you want to reach below 100,000 faster you should add the button/badge now. Sounds like a good plan though.

  • ileane

    Hi Ben,

    Can you recommend some Asian social networks to join? I’m not sure how to find that information.

    I’m glad you shared these tips. I can put some of them to good use. I’m not sure about the toolbar though, since I am using Google Chrome. Do you think it’s available? Maybe soon.

    I have so many toolbars (StumbleUpon, Norton, etc.) on my IE8 that pretty soon, I won’t be able to find the internet.

    Great article, thank you for sharing.

    .-= ileane´s last blog post: Promote Your Blog With a Podcast =-.

    • Ben Lang

      Sure, here are some: Orkut, Hi5, and of course Facebook and Twitter are always good. Well on Firefox you could install the toolbar without even seeing it, that way it does its magic and doesn’t bother you. I’m sure now that Chrome Extensions are rolling out, Alexa’s toolbar may become available.
      Your welcome of course.

      • Olusegun

        Hi Man,

        Awesome tips, very concise.
        Great time saver.

    • Kellee Byrd

      To my disappointment, this is not available for Google Chrome…

      • Ben Lang

        Oh I don’t use Google Chrome so I didn’t know, but I’m sure it will come out soon…

        • Kellee Byrd

          As ironic as this sounds, I would like to see Chrome begin giving more of these types of options; albeit the appeal of Chrome to begin with was it’s clean look and extensive amount of real estate (ie lack of clutter with 50 toolbars).

          Confusing, yes; however I am a consumer so I am right, right?

  • Lee Ka Hoong

    I’ve installed the toolbar, add the widget in my blog, and get reviews for my Alexa profile. Then it brought my Alexa ranking to 50k+ right now. All the tips above are very useful and if I follow all of them, I believe that I hit higher.

    Anyway, traffic is the key, as long as you have traffic and your Alexa ranking will be increased.


    • Ben Lang

      Wow, that’s very impressive! Yes I agree:
      “Don’t forget, more traffic = better!”

  • Rajesh Kanuri @ TechCats

    all the tips were usefull.. keep you blog updated and comment more on other blogs.. try to get more backlinks.. It helps you to rank better.. my blog is just an update away to 100k club and i reached it in less than 75 days…
    .-= Rajesh Kanuri @ TechCats´s last blog post: Download Beta Versions of Google Chrome for Linux & Mac =-.

    • Ben Lang

      Sounds good to me, under 100k is really good, congratulations!

  • Alex Ainsberg

    I just find it interesting from a viewers perspective what each website is rated. It is a good tool to which websites, or web tools are reliable and well known.

  • Blog Guide

    It is true, that you can improve your Alexa ranking a lot by using the tips you provided.

    It is totally another question, why should you even worry about the Alexa ranking. You really can’t use it as any type of measure, because it is really easy to cheat and poof… There are even autosurf programs that you can use to cheat the ranking and make it jump high.

    Just my 2 cents here. Thanks for the post.
    .-= Blog Guide´s last blog post: Staying Motivated with Blogging =-.

    • Ben Lang

      I agree, Alexa is not accurate. I said above these are the reasons to work on your Alexa:
      ◦It makes you feel good and gives you bragging rights.
      ◦More importantly it means that your site is popular, which creates a viral effect.

      • Bjorn | iCan’t Internet

        Besides these two reasons (the first one is great btw), there is another important reason. The Alexa rank is often used to value your website. In case you would want to sell your site, or sell ad-space, it is often the Alexa rank that is considered to see what your site is worth.
        .-= Bjorn | iCan’t Internet´s last blog post: Blogging: 8 Elements for Grabbing and Keeping Attention =-.

  • Ms. Freeman

    Hi Ben,

    I am currently focusing on increasing the number of reviews done on my blog. If you want to do a review trade let me know. You write one for me and I write one for you. I even do a blog post about it as well.
    .-= Ms. Freeman´s last blog post: Don’t Get Stuck In the Quagmire of Thinking Small =-.

    • Ben Lang

      That sounds like a great idea, I’ll check that out. Thanks for sharing :)

  • Uttoran Sen

    nice tips, i personally do not like to keep the badge and the buttons, am just focusing on improving the traffic and expecting to see the alexa rank better by its own :)
    .-= Uttoran Sen´s last blog post: Tech Nascent Home Office =-.

    • Ben Lang

      Well it only helps but its not absolutely neccessary, but as long as traffic goes up, your Alexa ranking should improve.

  • Will

    All really good tips Ben – and I plan to feature link to this post when writing about Alexa (and its relevance to my own website concept)in the not-so-distant future.

    P.S. Hoping to post about your site in the next days ( and sending an email to you soon about this …)
    .-= Will´s last blog post: Brianstorming =-.

    • Ben Lang

      Thanks, awesome, I love when people link to my site :) I received your email and replied. Regards.

  • James Moralde

    I guess it’s time to get that Alexa toolbar then. Then I could proceed with the other 9 tips. And, wow, Ms Freeman’s suggestions sounds cool too. Thanks for the tips Ben.
    .-= James Moralde´s last blog post: Capture Web page: My 3 Favorite Methods =-.

    • Ben Lang

      Great to hear, it should really help you. Thanks again Ms Freeman!

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  • chandan

    I have also write one article on how to improve alexa rank, I really happy that my blog alexa rank is now approx 74000
    .-= chandan´s last blog post: New from google work at home affiliate network =-.

    • Ben Lang

      Wow, thats very impessive. I’m sure you also provide some great tips and advice. Thanks!

  • David |

    Hi Ben,

    You stated some good points above. I guess that is easier to get a better rank on Alexa for bloggers who write about blogging. My blog is on personal development and I can’t apply some of your ideas like writing an article about Alexa. But I liked your tip of joining some Asian social networks, great idea.

    By the way, you have a great blog. Congrats :)

    See you Ben.
    .-= David |´s last blog post: HOW TO OVERCOME YOUR FEAR OF PUBLIC SPEAKING =-.

    • Ben Lang

      Hi David,
      Well you could always incorporate some blogging into your blog ;) Anyways, there are many other ways to improve your Alexa. Thanks for visiting my blog!

  • Element321

    Thanks for the Alexa advice. I am starting a new blog, and have been trying to figure how to get my alexa rating up so I can have a game plan, ready when the site completely setup and running smoothly.

    • Ben Lang

      Your welcome, I hope you take this advice into hand when starting your blog. Regards

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  • Jan

    Thanks for a great article. My Alexa rank seems to go up and down like a jo-jo and I have no idea why…Alexa tool bar installed and all.

    • Ben Lang

      No problem, maybe now it will just go down after reading this article ;)

  • Eric B.

    These are some good tips. But I don’t think I’ll be installing the Alexa toolbar, because I already have a bookmarks toolbar, the StumbleUpon toolbar and the Web Developer Toolbar. I don’t really need another one :P

    • Ben Lang

      Thanks, I appreciate it. Well just some advice, you could install the toolbar and hide it, that way you get the benefits of it and yet don’t have to see it…

  • Marc Augustine

    I have been following your blog on and off for a couple months now and I checked your alexa a few days ago and was amazed. Then I come here and I see that you made a post about it. Good stuff man..I will be using some of these methods myself…I am going to try the comment software
    .-= Marc Augustine´s last blog post: Dealing with Debt Collectors for your personal debt =-.

    • Ben Lang

      Thanks Marc! I hope that this post helps your Alexa out also ;) Good luck with your blog:

  • Netchunks – Web Magazine

    Nice to meet the youngest famous blogger on the net. I will follow your tips. Thanks a lot
    .-= Netchunks – Web Magazine´s last blog post: Free Christmas Vectors =-.

    • Ben Lang

      Haha, well not the youngest on the net, but the youngest so far in the “Famous Bloggers Club” Thanks!

  • TheInfoPreneur

    Good post Ben,

    I went from 8,000,000 to ranked top 100,000 in 7 weeks (although my current ranking is being dragged to 180,000 as my site is less than 3 months old)

    As you said Alexa isn’t that accurate to websites above the 100,000 mark but a good enough indication of how you are doing and how many sites link in etc etc.

    A very very good post and well worth a re-tweet.

    • Ben Lang

      Thanks, thats very impressive, almost what I did :)Thanks so much for visiting and commenting on my blog. Nice to meet you.

  • Aaron

    Does it matter if the alexa badge or widget is on every page? Could I just place it on my blog page or just the homepage?
    .-= Aaron´s last blog post: The Biggest Loser Season 8 Finale: Just as I Predicted. =-.

    • Ben Lang

      Hi Aaron,
      That’s a great question, I’m not really sure, but I think that if its just on the homepage it should still help.

  • Aaron

    I’ll give it a try and see what impact it has.
    .-= Aaron´s last blog post: Organic food coupons =-.

  • Jawaad Ahmad Khan

    Good info on Alexa. I never really understood what that site was about, but thanks for the nice explanation. I’ll see if I can get higher in the ranks hopefully.
    .-= Jawaad Ahmad Khan´s last blog post: V2 – “Changes” =-.

    • Ben Lang

      Thanks, well by higher in the ranks I hope you mean lower, because the lower your ranking is the better your Alexa is.

  • Ruben | OurBlogLog

    I initially read this when my website was ranked at about 550k and now its ranked at around 173k and all because of this post. Finally revisited the blog and just wanted to thank you for posting such detailed information.
    The site I ranked for is not a blog but a static company page! Which in my opinion is harder due to the fact that blogs are more active.

    • Ben Lang

      Wow, that’s incredible. I’m so happy that thanks to this post you were able to lower your Alexa so much! I’m sure it is harder for static company pages which is very impressive. Good luck!

    • Alex

      That’s an insane change for just taking the advice on this page. Nice work mate. Now, I’ll see what effect it has on mine, heh.
      .-= Alex´s last blog post: Will Smith On What It Takes To Be Successful =-.

  • Free Vector Graphics

    hi, Thanks for the great tip on how to increase Alexa ranking. Most important is Toolbar and widget or button.
    .-= Free Vector Graphics´s last blog post: Visiting Card WordPress Theme =-.

    • Ben Lang

      Those two are very important but all of the efforts add up.

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  • Suresh Khanal

    Hi ben,

    Does it not sound a bit controversial? If alexa is a measure of traffic flow to a site, where comes the role of putting badge on blog? Moreover, by setting your own blog as home page for your alexa toolbar, how much would it contribute to ranking? Any blogger would hardly open his blog 100 times a day if indents to, does it count to improve in ranking. If it is true whatever you discussed on the post, don’t you think Alexa is bribing bloggers and webmasters to gain back-link and popularity of alexa itself?
    .-= Suresh Khanal´s last blog post: How can I decide what should be my next post? =-.

    • The Digital Life & Tools Blog

      Actually, you’d be opening your homepage and other pages a lot of times wouldn’t you?

      I open the homepage and the page of the latest post to test that they look OK.

      Generally, though, I think that Alexa also gets its data from sources other than the toolbar.
      .-= The Digital Life & Tools Blog´s last blog post: How to Claim Your Blog on Technorati =-.

      • Suresh Khanal

        Will it add to website reputation and ranking if I opened my own website many times a day?
        .-= Suresh Khanal´s last blog post: Badge To Increase Alexa Ranking? =-.

        • Ben Lang

          No it wouldn’t, that’s not the point of the Alexa system. It’s just a way to help a bit…