10 Tips To Avoid Debt Crushing Your Startup


Unless you’ve been able to convince a venture capitalist to part with some of their cash, your startup will probably have a tight budget with which to kickstart your business. However, even venture capitalist backed startups with millions in the bank can have an unsustainable burn rate. So, if you want to turn your startup into a business that lasts, you need to get to grips with your finances in order to avoid debt crushing your entrepreneurial aspirations. Here are a few tips to help you steer clear of one of the most common startup pitfalls: crippling debt.

Flexibility in Your Plan

Be flexible with your vision of the company. You might see yourself owning a chain of big-box retail outlets, but a better option might be to run an online store or purchase a small space. Online stores generally do not take as much initial capital as brick and mortar businesses yet they can scale up much faster and with less capital investment.

Thoroughly Research Your Niche

Make sure that there are customers clamoring for your products and that there is enough demand and potential clientele to quickly satisfy any accrued debts. Read forums and trade journals to assess the demand as well as studying your competition to find out how well similar products are performing. The biggest factor in startup failures is a lack of knowledge in your target market. Limit the risk by doing your homework.

Be Minimalistic in Your Sourcing

Many startup owners believe that they must have everything under the sun when they first establish their business, but they soon find that the expensive office equipment they paid for is sitting in the unused back room and they are stuck in a long lease. Do you need three pallets of office supplies? Purchase everything which is necessary, but nothing more.

Barter for Services

Look around the area to find other small business owners who would be open to trading your products for their services. Bartering for services is a great way to assess demand for your product, spread awareness via word of mouth and also cut back on expenses.

Share Costs With Neighbors

Find out whether there are any costs that you can share with neighboring businesses. If the business beside yours has internet access, can you use theirs? Can they use a part of your storage area? If you placed a combined order for supplies, will your supplier give you a lower price? You want to make your business flourish, but you are not alone: be innovative and use that to your advantage.

Keep Your Day Job

There are some business ventures that enable you to keep your full time job during the startup process, something that is very common for online startups. For instance, if your new business does not require a physical space, you can keep your day job and work after hours on the new business at home. This allows you to develop more capital for the new business, research your prospects, and keep your insurance plan.

Tapping Into Your Savings

If you’ve been managing your personal finances, you will probably already have savings put aside for a rainy day – which is what a startup is. Now, before you raid your piggy bank you need to be aware that this is a risky strategy and that you’ll be left high and dry if things don’t go according to plan with your new business – which is quite likely. However, if you do use some of your savings to get started, you can pay yourself back when you start making a profit with your business.

Pitch to Angel Investors

Angel investors invest in businesses in exchange for a shareholder’s stake and/or minimal amounts of operational control. These individuals are successful in their own right, and can be used to network with other businesses and people in your niche that they know as well as information resources for your own business. These angel investors are interested in your success, so even though you’ll have to give up equity, they do improve your startup’s prospects.

Buy Used Equipment

Used office furniture works just as well as new furniture and can sometimes be up to 75% cheaper than buying new. There is no stigma attached to a desk with scuffs, it only shows that you have been working. There is no problem with a used chair as long as it is comfortable. If people do come into your startup office and are more worried about how it looks than your service/product, then you’ve got to ask yourself whether these are the sort of people who really have your best interests at heart.

Ask Friends and Family

Your friends and family may have money stashed away for a rainy day. If you can successfully pitch them and convince them that you are serious about your business, they may loan you money at reasonable rates. These friends and family members, like angel investors, are interested in your success because their own money is tied up in it. There are problems though: when things go wrong it’s not just an investor who you have to appease, it’s your parents or your best friend.

How do you avoid debt crushing your startup?

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  • http://www.lavenderuses.com Patricia@lavenderuses

    Hi Mark

    Some great tips here. I have had to set up my home biz on a very small budget but it has been good exercise in self-restraint as I would have done it very differently if I had more dollars to spare. Been good as realise didn’t need tons of money to get started. Thanks for sharing.

    Patricia Perth Australia

    • http://www.creditcardcompare.com.au/ Mark Brown

      Yep, good point Patricia. You don’t need to be a multi-millionaire to start up a new business.

  • Steve @ In Car Entertainment System in Birmingham

    Hey Mark,

    Great list, they were very interesting point and helpful. I’ve bookmarked this page for the future. And I totally agree with you Mark, you do not need to be a mutli-millionaire to start up a business, however, you do need good brains and commitment as well as that need to be enthusiastic, hard working, creative, motivated, positive to be able to come up with a great plan to your business.

    • http://www.creditcardcompare.com.au/ Mark Brown

      Good point re. commitment, but as long as you are committed to the right thing. Sadly many entrepreneurs commit to working long hours and sinking their money into a business that is obviously flawed.

  • http://www.ramonaiftode.com Ramona

    It’s important to not go on a spending spree, just because you’re a business man now. I’ve started my firm very low and at this moment my expenses are MINIMAL. Most of the money I make is PROFIT. I don’t have a fancy office (am actually working from my room), but I do earn pretty nicely and it’s all looking good.

    • http://www.creditcardcompare.com.au/ Mark Brown

      That’s a great situation to be in. My advice would be to stay true to those principles as your business grows. Don’t fall into the trap of buying stuff you don’t need just because you can afford to! :)

  • http://www.murlu.com Murlu

    Knowledge :D

    Although a lot of people don’t want to learn a new skill, if you’re open to the idea than you can save a ton of money just by taking a week or so to pick up on things such as website implementation, creating a business plan, advertising and more – that’s money in the bank!

    • http://www.creditcardcompare.com.au/ Mark Brown

      Totally agree Murlu. Only a fool would assume they know everything about the industry they operate in.

  • http://www.bargainbathroomcentre.co.uk/ Eric @Chrome Heated Towel Rails

    Hey Steve, nice comment! I agree with you, Mark has done a great job with sharing these lists. You correct, you don’t need to be a multi-millionaire to start up a business, all you need it the money, a good business plan and to survive in the market.

    • http://www.creditcardcompare.com.au/ Mark Brown

      Glad you liked the post Eric! :)

  • http://mexipreneur.blogspot.com Elizabeth

    Great post! Many people think they have to have all their “ducks in a row” before they get started, but its not true. Having a home office to start out is a great way to save on overhead.

    • http://www.creditcardcompare.com.au/ Mark Brown

      Sound advice Elizabeth. If you can run your business out of your home office then you can save a lot of money, so if things don’t work out you aren’t stuck with an office lease to pay.

  • http://www.megabizflakes.com Samuel

    Awesome post Mark,
    Great post on how to avoid startup debt.. i totally agree with your points. Yeah, it’s advisable for a person that’s just starting out to keep to his or her day job, so that he or she can still raise funds through the day job. Thanks a lot.

    • http://www.creditcardcompare.com.au/ Mark Brown

      I think the best thing about staying in your job while building up your own business is the reduced exposure to risk, which encourages you to be bold with your startup.

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  • http://reviewzntips.blogspot.com/ Daniel Sharkov

    Without a good plan about your business, even if you are on a big budget, failure is still an option. Knowing what and how to do it before even starting is essential. Keeping the everyday job is important as well. Sometimes when people start earning, they are so certain that the income will continue in the long turn that they quite their job. Totally wrong if you ask me.

    • http://www.creditcardcompare.com.au/ Mark Brown

      Couldn’t agree with you more re. the importance of a business plan.

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  • http://www.debt-national.com Edward Culligan

    I always wanted to start my own business and still waiting for that great idea. I use the internet for a lot of information and just waiting for that day. I have websites on the internet but thats just not the same as owning your own business. Great blog.

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