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3 Steps for Finding Clients Now


There’s a difference between finding clients to work with six months from now, and finding someone to pay you today. In my business I’m almost always focused on the long term. I market with a six-month or more mindset. If your focus remains on finding income today and tomorrow, you’ll always be scrambling to make money.

More Clients

If you’re just starting, you probably don’t care much about the future; you need clients now. We’ve all been there. While a long term vision is great, you probably need cash flow and can’t wait six months to get it.

Let’s dive into the three most important things you can do to generate income now.

Create a Killer Website

While you can do it on your own, I can’t stress enough the importance of having a great looking website. Right out of the gate, it’s worth spending money on even if you’re not making any. It’s possible to make a professional website for around $60. Don’t worry about stationery and business cards, yet. For now you can network without them.

Wherever you go, whatever you do, talk about your site. Create really helpful things for your market and post them there. Give things away to attract an audience. The more helpful you are, the more sites you’ll get linking to you. In the eyes of Google, you’ll be a superstar nearly overnight.

Don’t forget to include an About page and a Contact page. You can call them whatever you like, but make sure they’re there. I’m big on story, so my about page is titled My Story. Also, don’t forget to include your full name on your about page. I intentionally give a brief bio to start with and a good print-ready picture. 90% of the time, when I speak, this brief bio is used without even asking me. Make it easy but sound professional.

I speak casually in first person throughout the rest of the page and I include audio and video. Some of it is really long and most people won’t check it out, but the people most interested will eat up everything you give them, so make sure those options are available.

Writing

From blog posts to newsletters, info products to books; be consistent about creating information. If you blog, release a post at least once every week, ideally on the same day each time. Newsletters can be a bit more random and unexpected, but don’t forget about your subscribers. If you go too long in between notes, your readers will forget who you are. Getting reported as spam isn’t my idea of fun.

Cross promote your writing on your website. Provide an eBook for free when people subscribe to your newsletter or RSS feed. Highlighting a book you’ve written on your homepage gives you instant creditability with new visitors.

If the process of writing a book is overwhelming, start with an eBook. Once you have the content, it’s easy to make it look professional in a physical form.

Speaking

Nothing screams expert like standing on stage in front of an audience, especially if you’re holding a book you’ve written. You have instant credibility and an endorsement from whoever invited you to speak. Don’t let them down.

Look for industry associations, businesses, churches, and civic organizations. Record a few videos and post them to your website. I’ve had people hire me simply because they noticed some of the venues where I’ve spoken. A five day cruise makes the top of the list for me.

Tie your writing and website into your speaking. Cross promotion is crucial. Don’t expect they’ll hunt down your website after your talk. Send around a sheet giving audience members the opportunity to subscribe to your newsletter or download your free eBook.

When you get out from behind your computer you’ll almost immediately begin making money. Focus on your first few clients and then transition more and more to finding people to work with six to nine months from now. Let the snowball roll!

What strategies do you use to find clients now?

  • http://www.irelandsfarmcottages.com karen@ Holiday Cottages Warwickshire

    One of the main things for gaining clients is creating a good website and marketing this and your company in the right way. Furthermore social media sites such as linked in can help you to raise your profile.

  • http://coachradio.tv Justin

    Great advice, Karen. Here’s a guide to get your picture here, by the way. http://coachradio.tv/pic

  • http://www.globalattackmixtapes.com Kalen

    Great tips. I found that writing is a great way to get attention to yourself and so is having a website. Blogging kills two birds with one stone. However, you shouldn’t rely on the Internet alone to get clients. Go out into the world and do your thing.

    • http://coachradio.tv Justin

      Super great advice, Kalen. Ironically, I blogged about that a few days ago on my site. :)

  • http://www.megabizflakes.com Samuel

    Awesome post Justin! I think creating a killer website is a great way to get clients. Remember that creating a killer website won’t solve the problem alone, you just have to market it! Thanks so much for sharing. :)

  • http://coachradio.tv Justin

    So true, Samuel! Got to get out from behind that computer screen and take some action!

  • http://www.advancedARfunding.com Sandra Chesnutt

    So much depends on if you are B2B or B2C. If you are B2B get on LinkedIn and participate in Linkedin groups as fast as you can. If B2B, you also need to be prepared to sell on terms — which takes equity or some other type of financing. Sandra Chesnutt, AdvancedAR

    • http://coachradio.tv Justin

      LinkedIn is powerful and could also help in B2C. Great tips, Sandra. Here’s how to get your picture posted with your comment: http://coachradio.tv/pic.

  • Jonathan Vaudreuil

    I’m very interested in speaking at some organizations. What I’m struggling with is finding the right kinds of organizations to approach. Every time I Google using words like “groups” or “organization” or “association” I get tons of links and very few look like actual groups. What would you suggest to search for if I wanted to find groups of small business owners, for example?

    • http://coachradio.tv Justin

      Search for those industry specific groups, Jonathan. So, put “small business” or the like in your search.

      I’d even get more specific. Attorneys for example, have an industry group. Depending on what you’re doing, getting in front a group of 500 of them could be beneficial.

      Here’s how to get your picture posted with your comment: http://coachradio.tv/pic.

      • Jonathan Vaudreuil

        As simple as it sounds, I never thought of searching for extremely specific terms beyond some vague group type and where I live. Thank you!

  • Eric Johnson

    Excellent! Thank you for sharing this. I think another thing (which many of you know and are thinking), would be to GO WHERE YOUR POTENTIAL CLIENTS ARE. Who is the ideal client? Where does she hangout? What are his connections? Etc.

    Also, when speaking, it’s GREAT to give away something free. If the place does not allow you to sale something, give something away that gets them to your website and wanting more…and ask for a link to your website on the homepage of whoever is allowing you to speak. I heard something like this “Give your best and they will buy the rest” – Enjoy!
    Eric

  • Eric Johnson

    Um… SELL – not sale. :) So much for selling you on my English abilities.

  • Pritokomis

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