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3 Things You Should Do Before You Launch Your Business


The thrill of a new business venture can be very exhilarating. You stay up late every night trying to develop it making sure everything’s going in the right direction. Whenever you’re in a break, you still can’t stop thinking about it in your head. You’ll have one of those workaholic moments wherein not even the night can keep you away from creating your new business.

And then you’re all set. Ready to launch…or so you think.

Listen up entrepreneurs, there’s nothing than glitches here and there (those ‘oops’ moments) that might lead your business to early jeopardy. So, before you head out to conquer the world, here are a few things you should check just to make sure your business is really launch-ready.

The Website is a 100% Ready

This of course assumes that you business is online to some degree. There are lots of times when I wanted to just launch my business and get it all rolling, until I realize that wait… I forgot to set up the contact page… or I haven’t even placed in a site analytics software.

First impressions matter a lot. Your website is basically your store outlet to your customers. You don’t want them to find ‘leaks’ just when you just said you’re now ready to serve them.

Your Business Operation Plan is Laid Out

I have a team working under my venture. And for most businesses, this probably is the case. Unless you want to be the one-man-do-it-all team of course. The point is, you should already have explained how the business operation will run when you’re finally on launch day. You can’t just expect your team to be suddenly swept in by a horde of clients and not know what to do.

To solve this, go spend a day and devote it to writing an explanation of your business and how you plan to conduct the service (hint: business plan).  Send it to your team and make sure they understand and agree to everything. The point is, everyone has to know how all this is going to work out.

The Campaign Strategy is in Place

Okay so you’re launching. Now what? How do you even plan to get the word out and attract clients? There’s nothing motivating about a newly-launched business that has no buzz rolling with it. Do your own research and look for ways to promote your business. If you have some campaign funds, prepare your advertising strategy. If you don’t, be creative and come up with your own ideas.

Conclusion

Before you launch, you have to make sure that your business/website works and that it is user friendly. Your team knows how to do the work and what you expect from them. Lastly, make sure you are able to spread the word about your business and promote yourself both online and offline.

What else do you need to do before you launch?

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  • http://www.extremejohn.com Extreme John @ Intense Business

    I am currently in the middle of opening two businesses at the moment with two more on deck, not sure those will ever get off the ground or not but we’ll see.

    This is a nice refresher to things to consider before you launch a business.

    • Liane

      Hi John, well I do hope your two new businesses pushes through. Best of luck with that!

  • http://juniorbiz.com Nick Tart

    I see you’re speaking from experience, Liane! Congrats and good luck with the new venture.

    • http://blogdesignteam.com/ Liane | Blog Design Team

      Don’t we always need to speak from experience? :P Haha. Thanks Nick!

  • http://armandomobile.com Morgan

    Always great to hear advice from someone who has been through it. Learn from other’s mistakes, that’s what I (and I’m sure many others) generally do. =)

    Thanks a lot for sharing this! Will certainly keep it in mind.

  • http://www.colonzone.org Dr Natura

    It depends on what type of business you’re launching. I’ll argue if you’re building a web startup, or something that has to do with Web 2.0, you don’t need a 100% complete website. You just need to launch it, get feedback and iterate, iterate, iterate. Especially if you have a site/idea that needs to be quickly executed…

    If you’re building a business around something like online payments though.. I agree, everything needs to be prepared

    • http://blogdesignteam.com/ Liane | Blog Design Team

      True enough. My perspective actually was based on a business with online payments so everything really has to be ready. Though I guess for other types, that’s what “beta” launches are for ;)

  • http://www.deutsched.com Amr Boghdady

    Thanks for the tips Liane
    When I made my first website, I was so in a rush to launch it, even though it wasn’t completely finished yet.
    Needless to say I had a lousy bounce rate of 75% that made me lose many potential loyal visitors
    Anyways, after I realized my mistake, I closed the website once again, and reopened it once it was done, now I’m having a 45% bounce rate, certainly nothing to brag about, but its much much better compared to the 75% I had at first :D

    • http://blogdesignteam.com/ Liane | Blog Design Team

      Definitely the 30% bounce rate difference would matter a lot! That’ll be a nice case study Amr if you’re interested to make a post here at Epiclaunch ;)

  • http://www.danlew.com Dan Lew

    Doing a trademark is also important.

    • http://blogdesignteam.com/ Liane | Blog Design Team

      Agreed dan :) If you wanna be more broad, it’s branding :P

  • Stephen Perkins

    I agree with you, making sure your website is running right is very important. You certainly want to make that first impression.

    Thanks for your article.

  • http://www.megabizflakes.com Samuel

    Awesome post Liane, Sure, before launching your business make sure your website is 100.1% ready in order to avoid any mess :) Thanks so much for sharing. Rock on!

  • http://www.kingfry.co.uk/ Zara @ Halal Food Manufacturers

    Excellent post!

    Well written, I totally agree with you with these 3 simple steps before lauching your own business. Most people forget the simplest things and just get carried out with doing the short-cut things, which makes things much harder for themselves.