6 Ways to Improve Your Blog’s Navigation

This is a guest post by Eric Bannatyne. If you're interested in getting yourself in front of the readers of EpicLaunch, check out the guest posting guidelines here.

Anyone who knows the basics of web usability will know that excellent navigation is an important part of a usable website. Sure, it seems like a very simple thing, and it really is. But when you think about it, navigation is really more than a list of links across the top of a page. 9HPESNCDK8VV

Here are some things to consider when working on your blog’s navigation.

Use Numbered Page Navigation

The standard “Next Page”, “Previous Page” links sort of work, but they aren’t the best way to do it. If you have many pages at your blog, and a user has been browsing through them for a while, it can be easy for them to get lost.

WP-Page Navi

Using numbered navigation can help your users to quickly get an idea of where they are, therefore greatly improving usability. If you’re using WordPress, a good plugin to achieve this is WP-PageNavi. There is also a guide to integrate this in a theme from Cats Who Code.

Focus on Categories

Most blogs are focused on posts, not pages. Apart from possibly your “About” page, the first place users are going to look for information is in the categories. If you think you’ve got a decent category setup, it would be a good idea to draw the user’s attention to them, helping them to find what they need.

Of course, there are always some exceptions. For example, at FWebDe, very few people clicked on, or seemed to care about the category links. So, I decided to take them out in the new design.

It’s important to monitor your site, and possibly even do usability testing, to make sure you are making the right decisions.

Provide Helpful Search Results

When your users are searching for something, keep in mind that they are searching for something. Okay, that was fairly obvious. But you need to keep in mind that search results are important. A common mistake is to neglect your search results, resulting in users not being able to find what they want.

An even worse mistake is to not even have a search form at all. If you don’t have one, take a couple minutes to add one in, right now.

Don’t Rely on JavaScript/Flash for Navigation

One thing that really annoys me is when I come across a site using Flash for their navigation, sometimes only to achieve a cheezy hover effect.

Remember that not everybody has Flash. If you rely on Flash for navigation, your site will be completely useless to those without it. The same applies to relying on JavaScript, which can be disabled. Always have a fallback for those with JavaScript disabled.

Link to Other Posts Within Your Content

If your blog is about a certain topic (which it should be), you’ve probably mentioned something in one post that you’ve written another post about, before.

If a reader is interested in your post, they’ll probably be interested in a related topic mentioned in that post. After reading your post, they might even hop on over to Google to learn more about what you mentioned.

So why not add a link right there for them to follow? It is a great way for your users to find the information that they want, and it helps them to find out more about your site, possibly with them even subscribing to your posts.

Keep the Navigation in Standard Locations

This is a very simple one, but it is very important. The most important thing in usability is to keep everything where users expect it. Users will first look in the same places with the navigation in other websites, so you can keep it in those areas to help speed up your users’ interaction with your site.

The most common areas for the main navigation are across the top of the page, or in the sidebar. Pretty simple, right? It’s something easy to remember. Just make sure you don’t have a bunch of links swirling around the page for your users to chase after (kind of like those Flash tag clouds).

If you have any suggestions, or opinions please let me know below.

37 Responses to “6 Ways to Improve Your Blog’s Navigation”

  1. Hi Ben!

    I enjoyed this post very much. Good ol’ fashioned common sense advice. :-)

    I was wondering… Ben, do you know of anything that can ease the pain of linking back to previous posts in your blog? Do I just have to search back through my archives and link to them manually? Ideally, what I’d like is…

    highlight a word or phrase in the post editing window thingy dingy, hit some button/command that searches my archives and gives me a list of articles from which I choose one and the highlighted text becomes the link to the older article.
    Steve Youngs´s last blog post: Life — The Greatest Balancing Act Of All Time My ComLuv Profile

  2. great tips as always Ben! I mentioned to my designer that I didn’t want a flash drop down menu and he ignored me and did it anyway. You know the thing about stubborn creative folks….they will oftentimes forgo practical application for coolness effect. What do we do about that? lol :)
    Shonika Proctor´s last blog post: How and Why Teen Entrepreneurs Publish Books My ComLuv Profile

  3. Whooops! Just noticed you didn’t write the post. It is still useful anyway :)
    Shonika Proctor´s last blog post: How and Why Teen Entrepreneurs Publish Books My ComLuv Profile

  4. I agree, I hate flash as well, and it limits possibilities for users and traffic friendliness. I am a big fan of internal linking within posts and after, I often find myself staying on blogs longer because I find more good stuff to read.
    Ann @ How To Make A Website´s last blog post: Make Your Websites Load Faster – Free Tool to Analyze and Fix Load Times My ComLuv Profile

  5. @Ben, my suggestion would be to include it in the first line (paragraph before the post).

    Today’s post was written by guest blogger “person’s name of person’s blog”.

    And then start the post in the next paragraph. At the end they can have their byline as well. I noticed you had a box on the side, but his picture wasn’t in there, so at first I thought it was an advertisement or something.
    Shonika Proctor´s last blog post: How and Why Teen Entrepreneurs Publish Books My ComLuv Profile

  6. Great tips, Ben. I think I really need the wordpress plugin for the pages navigation. Thanks for talking about the pages navigation and mentioning the plug-in.

    I also think that a related posts widget below all posts will help a blog’s readers find the blog’s other posts and this helps a lot with time on site, navigation, and a whole lot of other stuff :) .

    Happy New Year! ;)
    Shirley´s last blog post: Top Tweeters Of 2009 My ComLuv Profile

  7. I love the part about standard locations, many bloggers need to stop being too creative.

    Ironically, this is the exact problem with the guest name; no way would I have ever looked to the sidebar for that info. ;)
    Dennis Edell´s last blog post: PLEASE COMMENT – Have You EVER Used The Added Feature Of My Subscribe To Comments Plugin?? My ComLuv Profile

    • Agree. I guess I just thought that the sidebar was a better way to display the guest post author, but I was wrong. I’m going to keep it but make it more clear from now on, within the posts that its written by a guest.

  8. Thank you for providing some nice information Ben, Proper navigation is now important for get rank on search engine. Google will now see all things before ranking a page on sERP
    chandan´s last blog post: Search work at home opportunities at digital point forum My ComLuv Profile

  9. Well pointed out dude. Numbered navigation is always better than “Older posts” method
    Ramkumar´s last blog post: Kaspersky blocks Infolinks – Trojan Activity My ComLuv Profile

  10. I noticed linking to other posts in my blog always increases traffic , how bout linking to other categories? whats your take on that , do you think it helps

  11. Great tips Eric. Linking to your content is an absolute must.

    Regards,

    Karl
    Karl Foxley´s last blog post: What Are The Best Links For SEO And How To Get Them? My ComLuv Profile

  12. Wonderful tips Eric, I am with the idea of linking to your content as Karl!
    Hesham´s last blog post: Join The First Making Money Online Social Network and Bookmarks website My ComLuv Profile

  13. Ruben, yea it should help if you link to other categories.

  14. I am reading this article second time today, you have to be more careful with content leakers. If I will fount it again I will send you a link

  15. This may not be exactly the solution. But I found this WP plugin which helps readers with navigation – YARPP Yet another related posts plugin
    Ganapathy´s last blog post: Practical tips to PM – 12 My ComLuv Profile

    • If the plugin works and you think it would be good for your blog then use it! Displaying a list of related posts in your post footer can really help with navigation, by giving your users somewhere to go next.

  16. Ben – is this theme a woo theme that you have customized? I am starting to look for something other than the current StudioPress theme I am running.
    Grant Hammond´s last blog post: Q1 2010 Nashville Condo Closings My ComLuv Profile

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