The Importance Of Article Marketing
Jan. 21, 2011
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Let’s face it; we’re not all fantastic writers, not to mention the amount of time it takes to write a simple 400 word article. The majority of entrepreneurs will hire copywriters or ghostwriters to write for them instead of taking the time. However, in your marketing ventures, don’t forget about article marketing, an interesting way to promote your business.
What is article marketing?
Article marketing is when you write about topics in your expertise and then put those articles on popular article websites such as HubPages.
Who should use article marketing?
Anyone who has a business to promote, should be writing them. You want to be known as the expert in your field, right? Well, what better way to do that than to write about it and spread it across the web.
People are in love with reading articles in their favorite niche. The more original articles you post, the more you’ll be noticed, and inevitably the more sales you’ll generate from it.
How should I write them?
Make them as informative as possible. It’s been said that you should give away all of your knowledge in order to gain the trust of others and I completely agree with that. Even if you give away everything you know, when someone needs help in your niche, you will be the first one they go to since you were kind enough to give away such valuable information. Best of all, make the articles original! No two articles should be the same. Try to stay away from being too “advertise-y”, but I do suggest hinting to your brand in there as much as possible.
Where should I post them?
The best websites to post your original content are:
- Hubpages
- Squidoo
- Ezinearticles
- Knol
- Associated Content
There might be other niche blog sites that you’ll want to consider posting your articles to, but those above are the main ones to focus on, and get the most hits. Plus, you’ll be able to add links and a detailed profile.
You’ll notice I said ‘original content’ quite a bit above. That’s because Google loves original content. Even if you need to change around the paragraphs and words, before posting the same article to other sites, try to make them as original as possible.
Once you’ve posted your article, don’t just run away and never return. Comment on other similar niche articles within the website to get the word out that you’re an active member and an authority in your field. Also be sure to promote your article through popular social networking sites.
How do you use article marketing to your benefit?
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