EpicLaunch

Your business: front and center in the newspaper, feature, on prime-time TV or out there where everyone can see you. It’s what dreams are made of.

There comes a time when every entrepreneur needs more sales so they automatically turn to advertising. I’m not against advertising, but most businesses approach it like throwing darts while blindfolded. While advertising is a form of marketing, it’s almost the most expensive and least effective.

There’s a difference between finding clients to work with six months from now, and finding someone to pay you today. In my business I’m almost always focused on the long term. I market with a six-month or more mindset.

When you take the leap from cubicle worker to business owner, one of the things you need to be good at is managing your time and being productive. No longer will you have someone watching your every move to make sure the work gets done.