EpicLaunch

Why do you want to be an entrepreneur? This is not a rhetorical question, so answer it before reading further. If your main reason for wanting to be an entrepreneur is to make lots of cash, not have a boss breathing down your neck, or to become famous, then I advise you to seek another line of work.

Facebook has the amazing ability to connect business with their customer base. Companies can take the temperature of their fan base and see exactly how they are viewed in the eyes of those that matter most, their customers.

Exactly two months ago I was in the midst of Silicon Valley immersed in the buzzing startup scene. Today I’m on the other side of the world in Israel, a country the size of New Jersey, where there happens to be one of the most successful startup scenes in the world.

Small businesses may feel a bit out of the loop with all of the recent big business hype over the upcoming sales holidays; however, there’s a lot for small business owners and entrepreneurs to learn about marketing and sales efficiency by analyzing the way big retailers approach both Black Friday and Cyber Monday.