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10 Tips for Rebranding Your Business

10 Tips for Rebranding Your Business

Simple steps can give your business a new look, feel, and attitude that will jolt it out of the doldrums and into a reinvigorated and successful future. Here are 10 tips for rebranding your business that can breathe new life into an old enterprise.

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The Pros and Cons of Rebranding

The Pros and Cons of Rebranding

Changing your brand’s name can be a great move or a turn into a disaster. In any case, it’s a risky endeavor. I would like to share the pros and cons of rebranding, after having moved  Ben-Lang.com to EpicLaunch.com, which was a mix of challenge, excitement and frustration.

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10 Free Ways to Attract News Reporters to You

10 Free Ways to Attract News Reporters to You

Getting press is an essential part of building a business and often will provide the traction needed to get a business off the ground. It worked for me: my initial TV interview gave me the confidence and the visibility to blog and expand my eBay business.

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Creating an Awesome Resume Online

Creating an Awesome Resume Online

As an entrepreneur, you have to have an innovative spirit to take charge of a business venture. However, before you even get to that point, you might find yourself needing to create a resume.

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