EpicLaunch

The Internet has reduced the barrier to entry for entrepreneurs. Starting an online business can be done with a low cost, low effort strategy – or even no strategy at all. While this may be a good situation for the hopeful entrepreneur…

When Steve Jobs came back to Apple he came back to a mess: little to no market share, declining revenue, and almost on the verge of bankruptcy. He turned the company around simply by focusing on what the company had long overlooked: their core purpose.

As an effective leader, you are responsible for the well being and productivity of your staff. You are the liaison between the workers and the upper levels of management. You may be responsible for one person or for hundreds, but either way you have a responsibility.

When was the last time you profiled your customer? I’m not talking basic customer demographic information, but rather really taking the time to understand who they are…