How to Make Money Product Blogging
Jan. 14, 2010
22 Comments
This is a guest post by Corey Freeman. If you're interested in getting yourself in front of the readers of EpicLaunch, check out the guest posting guidelines here.
Recently, I started a blog specifically for giving out information on using the new premium theme, Headway. Initially, I just wanted to talk about how great the theme was and have an excuse to mess around with it. However, I soon realized something – this wasn’t just a generic “tips” blog. This was a targeted support blog.
About a week after starting it, I got the attention of the developers, and things snowballed from there. I got almost daily client requests, over two-hundred unique visitors per day, and a nice helping of affiliate sales. And that was just in the first month!
You’re probably thinking that I have a trick up my sleeve. I have to be honest, I have been working with wordpress for about 5 years, so learning to use the Headway theme wasn’t that hard for me. However, applying and sharing my knowledge is what makes the website successful.
Let me explain:
How to Make Money by Product Blogging
“Product Blogging” is creating a blog around the usage and support of a particular product. Product blogging comes with a few advantages:
- Instant targeted audience
- Affiliate promotion opportunities
- Never-ending content ideas
- Service + Product Opportunities
Let’s talk about these advantages in depth for a moment, starting with the audience.
Instant Targeted Audience
When you start a product blog, you already have an audience – the users of the product. If you’re the only reliable source of information on their product (like I was), they will be flocking to your website. Mostly because people really hate making support tickets. Don’t ask me why.
Affiliate Promotion Opportunities
When you start a product blog, not only do you have the opportunity to promote that product through their affiliate program, you can also use partner programs. For example, I promote Headway, Wishlist, Wishlist Geeks, and IDev Affiliate, and other products that mesh well with the theme. It’s easy to diversify your income by getting partner products and offers to promote alongside your main product.
Never-Ending Content
People will always need help with something. In addition to providing basic tutorials and advice, you can branch out and create content around specific problems. For example, I regularly make tutorials on how to use certain wordpress plugins with Headway. Just take a quick look at support tickets, comments, and emails and address what comes up frequently.
Services and Products
The best part of product blogging? You can offer services to customers already interested in buying from you! I offer a wide variety of Headway services from customization to consultation, allowing me to constantly add to my income. Think of common problems associated with your product and build a service or solution around it.
The Disadvantages
There are a few disadvantages surrounding product blogging. For one, you have to make sure the product itself will continue to succeed. If the company folds, so does your income.
In addition, people will continuously email you for support instead of going straight to the company’s support system. Dealing with an influx of support emails can be frustrating for some bloggers.
Product blogging is an awesome way for people who like helping and experimenting to break into the blogging industry in a big way and even begin affiliate marketing.
What kind of product do you want to blog about? What questions do you have about product blogging? Share your thoughts and opinions below!
22 Responses to “How to Make Money Product Blogging”
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Jan. 15, 2010
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Jan. 17, 2010
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Jan. 27, 2010
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Corey, I enjoyed your post. How about showing us your Headway site?
Sure thing, haha. You can check it out at http://www.headwayhacks.com
Thanks for reading! I’m glad you enjoyed the post.
I admire people who can do this because it is quite a hard thing to do.
Clinton Skakun´s last blog post: Book Review: Outliers, the Story of Success – Bill Gates, the Beatles and the 10,000 rule!
You are right, Corey. Product blogging sure can make you money and it has huge potential.
Great article, Corey
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Shirley´s last blog post: The OnlineProfits.com iPod Nano Contest, Win An 8G iPod Nano!
I am currently working on a new blog which focuses on computer repair, you have any tips, or strategies you wanna share?
Try searching for common problems that people are having which are easily fixed, and post about those. That will bring in some traffic. Perhaps look for credible maintenance software to promote.
Thanks for reading!
Corey Freeman´s last blog post: Why Is Everyone So Angry?
Hi
I am currently working on a new blog about world cup. I need help, how to raise page rank?
thx
Thanks for a cool read
Ed´s last blog post: Annoy Your Customers Enough To Make Them Buy
Excellent, excellent article, I know you put a few thoughts in my head; as dangerous as that may be.
As for thee influx of emails, you could make it a truly private blog strictly for your customers only…even hide it from the search engines.
Not only would that cut down on everyone finding and stalking you, but it would make those included feel special…possibly seeing a good jump in referrals.
Dennis Edell´s last blog post: Have You Given To Haitian Relief?
I don’t actually own the product I blog about, so only restricting it to customers would be kind of a hassle, haha. I do have a disclaimer and a membership site for more in-depth stuff. Which is another good way to expand on your product blogging – premium content.
Corey Freeman´s last blog post: Why Is Everyone So Angry?
Good for you Corey, just goes to show once again that if you provide valuable content, people appreciate it and the money and success follows!!
JR´s last blog post: One Stop Shop to Get and Receive Guest Posts for all Niches
Product blogging is a great way to get super targeted search engine traffic that are just about ready to make a purchase of something.
I think you’ve highlighted an important facet to product blogging, that of finding a product that sits well with additional products. This, as you say, allows you to promote additional services without straying to far away from your original theme.
Thanks for sharing,
Karl
Karl Foxley´s last blog post: 15 Free Tools To Add To Your Online Business Toolbox
Product blogging definitely gives you a competitive edge as far as search engine optimization. You bring up a great point!
Corey
Corey Freeman´s last blog post: Thoughts on Growing a Business
Some very good points here! People do tend to Affiliate marketing more when they appear to make good money from Blogging about Products and other promotional offers. The preferences must be decided to avoid confusion about the way in which you wish to make money!
Tech-Freak Stuff´s last blog post: How to Make your Blog/Website more User-Friendly?
Yeah, it’s important to know how to approach starting your blog in order to make the most out of it. =) Thanks for reading!
Corey Freeman´s last blog post: Thoughts on Growing a Business
Great Tips.. always good to pick a topic or product for your blog and sticking to it.
John Paul Aguiar´s last blog post: Just Released: New Twitter Dummy Guide
Thanks for the great share. I will surely use this.
Cool stuff. Niche sites like that really can be winners. Keywords in the URL go a long way to getting a winner.
Dave´s last blog post: Get Paid To Take Paid Surveys Online
Great post. This is help me with the SEO services I provide for my clients. Thanks!