Utilizing Your Industry Community

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One of the biggest myths about running a small or solo business is the idea that you have to do it all alone. Yes, it’s true that often times you’re the one with the most invested… money, time, blood, sweat, tears (okay, maybe not blood but all the rest for sure)… but that doesn’t mean that there aren’t resources available to help you along the way.

Networking Opportunities

Many service-based industries have local industry-specific regulated organizations. Sure there are national associations like the American Accounting Association or the Public Relations Society of America, but many of these industries also have local organizations. These can be either chapters of the national associations or stand-alone organizations. For example, lawyers have a plethora of bar associations, typically at the state and county levels but also specific to practice areas as well, such as trial lawyers or bankruptcy lawyers. These organizations often meet regularly, hold special events, and provide a variety of resources to their members. Be sure to attend meetings, get involved and take advantage of what they have to offer.

Finding a Mentor

Some organizations have mentoring programs where professionals can volunteer to serve as mentors to newer or less experienced members. These mentors then give their time to assisting others in “learning the ropes” in the profession or getting to know others in the area. It’s also possible though to find “unofficial” mentors outside of organizations or programs by simply asking someone whom you trust and who has more experience than you to help you along. The benefits can be immeasurable, from giving you tips to grow your business to helping you learn the “dos and don’ts” in your area, not to mention simply providing “moral support.”

Asking for Referrals

Often times these local industry organizations encourage referring business amongst members. It’s always a good idea to be sure your fellow members know the kind of work you do, if you have a specialty or just something you know the most about/enjoy doing. Even outside the organization, be sure when you’re marketing your business to take time to let your industry colleagues know about your business and the type of work you’re seeking.

A key to success in business is asking for help. Don’t get caught up in the belief that you must do it all alone. Yes, it’s your business, but take advantage of the organizations… of the people… who have been where you are and are willing to help.

How do you connect to others in your industry?