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It’s a Long Way to the Top

As AC/DC says in their hit “It’s a Long Way to the Top (If You Wanna Rock ‘n’ Roll),” it’s, well, a long way to the top if you wanna rock ‘n’ roll.

No one ever made it to the top without taking a few risks. Whether in the hard rock world or the business world, it takes a true innovator to achieve the highest level of success. Any true innovator must have vision.

Vision, doesn’t have to be something you are born with it, and more likely or not, it is something you can gain by training yourself to stop, and look around you, and notice what’s already working, ignore what isn’t, and let the sum of the parts become YOUR innovation. Let your brain exercise its inner innovator; constantly and consistently work, to take your business and industry to the next level…and beyond.

To reach what I like to call the “Innovational Kingdom,” you and your vision must strike the perfect balance of the 3 Ps: patience, passion, and persistence. Just like there is really no way around hard work to get to the top, there’s really no way to the top without these 3 P’s .

The 3 P’s To Prosperity In The Innovational Kingdom


Begin with the end in mind. Have a big picture – or, rather, a giant picture – in mind of what level you want your business to achieve. You have to know where you are going before you can get there. Think through a well-developed game plan that provides the highest likelihood of success – and the most minimal risk for yourself and others involved.

Oftentimes, this involves taking several already-existing ideas and combining them to create something new. If they’re already working separately and you can find a way to make them synergistically work together, then you’re on the right path.


Before your business reaches the next level, your attitude and mindset must already be there. You must think big. Even the best of the best can be made better, and you can be the one who holds yourself responsible for that.

I have been lucky enough to become part of an innovative idea that has the potential to change the landscape of how all Internet website traffic is bought and sold. Essentially, it could reshape how media buying is done today. Without spilling all of the beans, here is the idea in a nutshell:

  • Since the invention of paper money around 600 AD, currency has always been backed by value that was held in a precious commodity, like gold or silver.
  • With the advent of ecommerce, we believe a new currency has been defined: website traffic.
  • Whether bought or generated, website traffic can become a source of income with carefully devised Internet marketing solutions.
  • With this idea, we are pioneering the leveraging of this traffic in the same way that bankers of the late 1800s leveraged currency.
  • With opportunities to generate an exceptional return on investment, this game-changing idea is poised to be the investment vehicle of choice in this millennium.

Sounds kind of crazy, right? Exactly – which leads me to my next point.


For once in your life, don’t be realistic. Decades ago, it wasn’t realistic to walk into a room and flip on a light switch. It was even more unrealistic that we could bend metal into a form that would allow us to transport people and goods over oceans or across the country. Great ideas are very often unrealistic ones. Think big.

Once you have this “unrealistic” idea, stick with it. Remember, the vast majority of the time, innovators are not celebrated because they challenge the status quo with their forward thinking. Their ideas don’t become revolutionary and visionary for most people until they’ve already achieved success.

Armed with your newfound vision, your job is to bridge the gap between your ideas and the reality of the masses so they not only adopt your idea, but celebrate it as well. In other words, persist until you succeed!

Innovation is a process. It’s a learned skill, a mindset, and an attitude. Just like AC/DC, you’ve got to be a little crazy to make it to the top. Instead of taking the Highway to Hell, take it straight to the top – to the Innovational Kingdom.

  • Charles from

    Passion is the most important. You won’t ever succeed if you don’t like what you’re doing.

  • Christine Steffensen

    Every relationship needs to be nurtured with trust, honesty, constant communication and passion. But it can be misleading in terms of the results produced by their innovation process. If they don’t have the passion, and they’re not going to make it.

  • Hannah Hamilton

    Like your post here Ben. I really like your being optimistic about making unrealistic things happen. If you really want something, you really have to be persistent with that, no matter what it takes. You know I ‘m struggling today with so many questions in mind and I just found an answer from your article. Thanks for your 3P’s. :)

  • Hannah Hamilton

    Like your post here Ben. I really like your being optimistic about
    making unrealistic things happen. If you really want something, you
    really have to be persistent with that, no matter what it takes. You
    know I ‘m struggling today with so many questions in mind and I just
    found an answer from your article. Thanks for your 3P’s. :)

  • Anika Davis

    No one succeed without encountering trials and failures. One of the most important aspects of running any business is to have a clear vision of what you want. To be successful you must have passion for your work. If you don’t like what you’re doing you will have no patience for your work. You should have those 3P’s to go to the top of success.