Leveraging Social Media to Sell Your Products
Social networking was once a simple way for you to connect with old friends, colleagues, distant relatives, etc.
Utilized properly, a social networking site gives you the potential to connect with anyone from around the world. More and more businesses, both large and small, have realized just how powerful these networking tools are, and have started tapping into this market to promote their products and increase their online sales.
In order to leverage social media as a way to sell more of your products, you can’t bombard consumers with hourly Twitter updates spouting lines about how great you are. To successfully use the social media platforms, you need to make sure that you keep your online presence as tactful as possible, and only supply your fans and followers with content and information that they can use. You want to show them that you are exactly what they are looking for. Social media now gives you a number of different ways to sell online.
Pinning to Pinterest
Pinterest is no longer simply a resource for crafters and engaged people. As a small business you can showcase your products while at the same time developing your own brand’s personality with unique pinboards. You can use Pinterest by creating a pin-able photo that shows your product specifically, or how ways it can be utilized. You can then pin a photo from your company website and every time someone clicks on the photo, they are directed automatically to your site.
Tweeting on Twitter
More and more people are using Twitter on a daily basis. With the right niche, it can become a powerful tool in your marketing plan. To get the most out of Twitter, you need to take advantage of the Formstack Twitter integration feature. With the Twitter Formstack, the minute someone purchase something from your website, a Tweet is automatically sent out. You can also add relevant hashtags to the automatic tweets to help maximize your company’s exposure. That being said, you also want to make sure you aren’t bombarding your followers with tweets. Nobody likes to get spammed, and there are better ways to make sure your messages are effective. Along with the official business related tweets that you should be sending out on a regular basis, try sending out some fun and quirky tweets throughout the week. Make sure you interact with your followers as much as possible and keep the dialog and communication lines open.
YouTube can be a great way to get more customers to your website, and you don’t even have to post a video of your cat. It is the number one place where video content can be created and can be an incredibly powerful tool for social media marketing. Creating a demonstration video of your product is a great way to increase consumer awareness of your product and brand. To make the most use out of YouTube, you need to do some research and find the most relevant title keywords and tags for your particular industry. When you post your videos with the relevant keywords and tags, you want to make sure that you include a link to your website in the description. That way, anyone that watches your video can find their way to your site, which can lead to new customers.
Like It with Facebook
Facebook has the uncanny ability, like Pinterest to grab users’ attention with an interesting or overly funny photo. As far as being a viable platform to sell products, Facebook is one of the best arenas for business to consumer sales. Facebook has been known for spreading memes like crazy. A carefully crafted meme based on your product can be easily liked and shared on Facebook and can help catapult your business overnight. Another great thing about memes? If you upload it with a link to your site, that information will stay with your meme as it gets passed along and shared throughout the world.
With over 300 million users Facebook offers a very powerful platform on which you canbuild your presence. Getting active on Facebook will help you leverage a large audience and increase your brand awareness.
Finding new ways to sell your products has never been easier with the popularity of the social media networking sites. In order to get the most out of your social media marketing campaign you need to make sure that you have a solid plan. Wading into the depths of the social media world without a plan is like wandering through the mountains without a map, you’ll most likely end up lost.