Standing Out and Standing Proud: How to Get your Business Website to the Top of Search Engines
You want customers to notice you, and come to your website. But, you need search engines to notice you too. That’s how people end up finding you roughly 80 percent of the time. Here’s how to get the attention you so desperately need.
Make Your Site SE Friendly
Marketing companies, like Yodle.com, take website design so seriously that they offer website design services. Sometimes, it’s the only way to make sure that the client’s site is designed properly. if you’re designing your site yourself, or if you just don’t have the money to hire an outside agency, make sure that you do some basic search engine optimization.
First, make sure each page on your site has a proper title (it will appear in the browser window and on the taskbar button along the bottom of some browsers). Every page should contain a different description metatag. This is what the search engines will use to figure out what “snippet” should appear in the search results.
Use search engine friendly URLs like “www.yoursite.com/about” for the “About” section of your site, or “www.yoursite.com/contact” for the contact page. Do not use the horrid default configuration of “www.yoursite.com/p?123”. Not only is it non-descriptive for users, search engines don’t really know what to do with it.
Finally, make sure your website is regularly updated at least once per month with some kind of change or news story.
Write A Press Release
Writing a press release is one of the best things you can do to rejuvenate a dying site or to get your new site off the ground quickly. The key to a good press release is content. If your site is new, you’ll have to spend some time writing a good article, or putting together a good video, and having it professionally edited. Make this a “pillar post.”
Then, link to that post in your press release. The “pillar post” should be evergreen content.” That’s right, you’ll be writing a press release about evergreen content. Most businesses make the mistake of writing puff pieces. They think that anyone cares about their CEO or who just joined the team. Wrong. No one cares about that stuff. Mostly, users just care about what you can do for them. So, your press release should be tilted at that angle.
Get Links From Other Sites
Blogger outreach is excruciatingly hard. It’s not that contacting webmasters is difficult, it’s the time commitment that makes it difficult. Still, if you’re willing to put together a good resource page, and you can reach out to other bloggers, you might be able to score some awesome backlinks that will get the traffic rushing to your site.
Submit Your Site To Search Engines
As a last-ditch effort, you can submit your site to Google, Yahoo!, or Bing directly and invite them to come and crawl your site. It’s a last-ditch effort because discovery done this way isn’t as natural as if Google (or the others) found you by scouring the web. Your site might not be seen as having as much value if it needs to be submitted manually.
Frances Meyer is a web marketing strategist with a keen understanding of online users. After years of research and experience, she often blogs about the basics to creating an effective web presence for today’s businesses.