EpicLaunch

Almost being sued by a major corporation such as the New York Times definitely isn’t funny business. In fact, it’s extremely frightening and stressful. This is the explanation for EpicLaunch’s recent, mysterious 36 hour downtime.

Changing your brand’s name can be a great move or a turn into a disaster. In any case, it’s a risky endeavor. I would like to share the pros and cons of rebranding, after having moved  Ben-Lang.com to EpicLaunch.com, which was a mix of challenge, excitement and frustration.