EpicLaunch

When starting a home business or any business of your own, many things can be overlooked when it comes to security. Financial security is one thing that many entrepreneurs worry about but this will…

Current technology trends seem to make direct customer acquisition more palatable than channel partner alternatives. With the movement of information from walled gardens to the cloud, it’s easier than ever to own and manage your relationship with your customer.

Whether or not it’s a smart move for Yahoo, Marissa Mayer certainly ignited a firestorm of debate when she pushed through a company-wide telecommuting ban for the iconic Internet firm. Unsurprisingly, tech and business journalists are almost universally condemning Mayer for the move.

When it’s time for a business to relocate, there’s a lot to consider. One thing that absolutely cannot be lost in the flurry of lease signings and movers’ fees is the effect the move will have on a company’s employees.

Take a look at how the logos of large brands like NBC, YouTube, Ford and Nike communicate key elements of what each brand is about. Even though your business is small now, you should still have a logo that captures the essence of your business and clearly communicates a message to your customers.