EpicLaunch

I have often heard that just a few words can inspire more thoughts than a few pages can. Well, maybe that’s because we are often too lazy to read whole pages when we can always opt for a shorter synopsis. Or, the more likely reason, it’s because we are drawn in by key words that inspire us to take action.

In 1912, Walter H. Deubner, a small grocer in St. Paul, Minnesota was searching for a way to grow his business. He noticed that his customer’s purchases were limited by what they could easily carry.

One of the first and most crucial steps in building a small business is creating your brand. Everyone recognizes the gold arches of McDonald’s, the blue and white AT&T ball, or the Nike swoosh. These symbols have become inseparable from their brand.

Starting up any new venture can be quiet unnerving- especially if you do not have a plan. It is a no-brainer; the plan has to support all aspects of your endeavor.