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Even before obesity became a multi-billion dollar industry, Weight Watchers had the vision to grab the demand by the horns and run full speed forward with their business. With no clear blockbuster drug in sight to offer the consumer a ‘quick fix’ for their weight problem, Weight Watchers has a clear opening in this $60.9 [...]

For many photographers, getting clients is a major challenge. Many have the technical skill, but lack marketing and business skills. Others don’t have the money…

Ever since the introduction of social media, marketing has gotten a whole lot easier. Before social media blew up like it has small companies had to work hard at direct marketing campaigns to get their business noticed…

The conversation about global marketing via social media has been steadily growing for years and shows no sign of letting up. For companies looking to attract…

Back in the 1980s, video killed the radio star. Well, at least in the opinion of the one-hit wonder band The Buggles. Fast forward a quarter century, and video is now being used by companies to create a potent and all-encompassing online presence.