The Pros and Cons of Rebranding
Aug. 19, 2010 
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Changing your brand’s name can be a great move or a turn into a disaster. In any case, it’s a risky endeavor. I would like to share the pros and cons of rebranding, after having moved Ben-Lang.com to EpicLaunch.com, which was a mix of challenge, excitement and frustration.
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