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Why You Should Consider Writing A Business Plan For Your Next Startup

Around 6 months ago I came up with an idea for a startup and almost immediately the idea became my obsession. In the back of my mind I knew that I needed to start writing things down but dreaded the idea of writing a business plan. I wanted to build the site and start marketing it to the masses, not spend my time typing up market penetration strategies or researching the competition.

Looking back these past few months I can now say that sitting down and writing up my business plan was one of the best decisions I have made. The benefits I have gained as a first time entrepreneur have been numerous and well worth the time and energy needed to write up the business plan. Below I have listed some of the major benefits I gained and I recommend that every entrepreneur consider these before deciding to “wing it”.

The Evolution of Ideas

Ideas change and evolve all the time. In order to plan and execute your ideas, it is critical that they be documented in a structured way. Documenting your ideas in a business plan is a great way to see beyond the idea and to look more towards the business world. The difficulties of market penetration and the strength of the competition is often forgotten when the entrepreneur is focused on their idea and its implementation. The business plan solves this “bias” by forcing the entrepreneur to consider many different areas within the scope of their idea.

A great benefit of writing a business plan is that it helps with brainstorming and developing of the initial idea. While writing the business plan for my content bookmarking site, Bmark, I was able to identify opportunities and develop new pillars to the business simply from the research I conducted.

Help Others Help You

As a first time entrepreneur many aspects of starting a business were foreign to me and I needed to get help from different advisers. Having a well written business plan allowed me to easily explain my business idea to who ever with one email. When needing help on market penetration from a close friend, I simply cut this section from my business plan and emailed it to him to review and comment. Many may worry that others will steal their ideas, but the risk of failing to get off the ground with your startup is so much higher, that preventing those who can help from helping is a bad idea.

Investors Still Want to See a Business Plan

Before an angel or VC gives you a dime for your new startup, they want to see that you have a plan for taking your idea to the market place. Unless you have 100,000 hits a day on your week old website, or some how solved world hunger, most investors want to see a business plan.

After writing my 37 page business plan I was much more prepared to face potential investors who would barrage me with all kinds of questions relating to the market I was entering. Having a thorough business plan which is well organized and edited will show your potential investors that you are serious and willing to put in the time and energy needed to get things done properly.

Every Coach Needs a Book of Plays

As time goes by and your new startup grows, your focus will shift from this cool new idea, to hiring staff, speaking to the media and meeting with lawyers. A business plan will act as a guide for both the founders and the staff, and with keeping the team focused on the companies vision.


I strongly recommend that anyone who is considering starting their own business start the process by writing a well researched, in depth business plan. The time and energy invested will be well worth it and may even save you months of frustration. I have only highlighted some of the benefits I gained from writing my business plan but are interested to hear some others. If writing a business plan helped you develop your idea, tell us about it in a comment below and share it with the rest of our readers.

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  • Tmoura


    While writing a plan for yourself might be a good thing. Those that you might be looking to pitch dont have the time. I’ve had the opportunity to present to VC’s and know several of them. I’ve gotten the same answer from all of them. 30 Page business plans while not a waste of time. Wont get read. They’ll change over time. Things move so quickly that building a minimal viable product and getting it to market, people using it etc. is what they are looking for. A slide deck will work just fine.

    • Justin Butlion

      Thanks for your comment Tmoura. I agree with you that VC’s don’t have time to read over entire business plans and I should of mentioned in the post the importance of a well written executive summary, which is requested more then than the actual business plan. A slide deck is also a great idea for presentation purposes.

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  • Anonymous

    Writing your ideas and goals down on paper is essential for any business. You can always make adjustments as time goes on if the market changes. This is one of the first steps in marketing. How else will you get all your employees on the same page? With no set mission, it’s hard to make decisions that will lead you towards your ultimate goal. If you want to be taken seriously in this competitive market, you need a good business plan… Great article!

    • Justin Butlion

      Thanks for your comment Adam and I’m glad you enjoyed the post.

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  • LiveRobin

    wow excellent article, I like it. Thank you for sharing with us.

    • Justin Butlion

      My pleasure. I’m glad you enjoyed it. Make sure to subscribe to the blog or follow epiclaunch on Facebook to get notified of new posts.

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  • Jennifer R

    So, as you said, your website has a great success because you’ve done a detailed business plan for it?

    • Justin Butlion

      Thanks for the question Jennifer and I’m sorry for the delay in my response. The overall success of a website or business is not reliant on just a good business plan but many other factors. I believe that writing a good, well thought out business plan is a good start towards success.

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